Services

We have a panel of over 2000 participants and a wide range of recruiter/interviewer networks across the state who identify and recruit respondents perfect to fit your diversified research requirements. We ensure to follow a quick turnaround time to meet your stringent timelines, and our respondents are qualified, outgoing, and articulate too.

Our venue perfectly suits your qualitative research requirements, with spacious discussion rooms that can accomodate upto 10 respondents, a comfortable one-way client viewing room with built in audio listening technology. You can conduct any type of qualitative research projects  

We also have a huge dedicated space with an ample number of tables & chairs, which can be customized to conduct any type of quantitative studies according to your research needs and requirements.  

Are you currently in another city/state and unable to travel to your fieldwork location? Be assured we have an agile team, ready to travel to any part of the country and set up the fieldwork with clear Audio-Video live streaming to you and your clients. 

Our facility offers excellent versatility for various market research fieldwork activities. Beyond FGDs (Focus Group Discussions), IDIs (In-Depth Interviews), CLTs (Central Location Tests), and product/concept testing, here are additional activities you can conduct:

Eye-Tracking Studies - Equip the facility with eye-tracking technology to study consumer behavior in real-time.

Usability Testing - Ideal for testing websites, apps, or products. Observe participants interacting with prototypes or digital interfaces in a controlled setting.

Sensory Testing - Conduct taste tests, smell tests, or tactile evaluations for products like food, beverages, cosmetics, or textiles. Equip the space with sensory booths or kitchens for food preparation.

Mock Store Tests - Set up a simulated retail environment to test shopper behavior, pricing strategies, or product placement. Analyze purchase intent and decision-making processes.

Mystery Shopping Debriefs - Use the space for debrief sessions after mystery shopping exercises to collect participant feedback in a neutral setting.

Media Testing - Test advertisements, trailers, or campaign concepts with participants.Use one-way viewing rooms for client observation while maintaining respondent focus.

Neuromarketing Studies - Add EEG (Electroencephalogram) or biometrics equipment to analyze brain responses to stimuli like ads, videos, or packaging.

Innovation Workshops - Run ideation sessions with participants, clients, and facilitators to brainstorm new product ideas or refine existing concepts.

Panel Recruitment and Onboarding - Use the space for recruiting, screening, and onboarding panel participants for longitudinal studies.

Brand Positioning Workshops - Conduct sessions with consumers to gauge perceptions of brand identity, messaging, or tone.

Behavioral Testing - Observe and analyze how participants interact with a given product or service scenario (e.g., queue behavior, service experience).

Immersive Cultural Research - Run ethnographic studies or "mini-experiences" where participants simulate using a product/service in a recreated real-life setting.

Training and Calibration for Moderators - Use the facility to train field staff or moderators on methodologies, best practices, or toolkits for upcoming research projects.

VR/AR Testing - Incorporate Virtual Reality or Augmented Reality setups to test gaming interfaces, immersive shopping experiences, or virtual environments.

Competitor Benchmarking Studies - Invite participants to compare your product/service against competitors to identify areas of differentiation.

Diary/Pre-task Review Sessions - Gather participants after completing pre-tasks (e.g., video diaries, app-based surveys) to discuss findings in person.

Prototype Feedback - Use the facility for participants to interact with and provide feedback on physical or digital prototypes.

Employee or B2B Research - Use the space for corporate audiences such as employees, stakeholders, or business clients to gather insights on internal or B2B solutions